- Hosted widget: free tier has a view limit and Common Ninja branding
- Adds a third-party script to each page it sits on
- Only shows Google reviews, not Facebook, Yelp or Trustpilot
- Needs an active Google Business Profile with existing reviews
Overview
Most of the businesses I build for have a healthy stack of Google reviews that nobody visiting their website ever sees. Common Ninja's Google Reviews widget is a hosted SaaS widget that pulls the real reviews from your Google Business Profile and displays them on any Squarespace page. You connect the profile once, choose which reviews appear, and paste a single line of embed code into a Code block. New reviews you approve in the Common Ninja dashboard push to the embed without touching the site again.
What it includes
Four layouts (slider, grid, list and a compact badge showing your overall rating and review count), a library of pre-built skins, manual approval per review, a minimum star rating filter, include or exclude keyword filters, sorting by newest, oldest, highest or lowest, and a custom CSS field for matching typography and spacing to your brand. It is responsive from a 320px phone screen up to a full-width desktop section. Common Ninja are clear that it only displays reviews your profile has already earned; it does not generate or buy them.
Who it suits
Local and service businesses with a live Google Business Profile: trades, clinics, salons, restaurants, studios and consultants. If your reviews live on Facebook, Yelp or Trustpilot instead, look at the same vendor's All in One Reviews widget.
Trade-offs
This is a hosted widget with a free tier and paid plans, so the free plan covers one widget with a monthly view limit and Common Ninja branding, and the reviews load from their servers rather than from Squarespace. It also adds a third-party script to every page it sits on, which is worth weighing on a site that already runs several embeds. Reviews are only as fresh as the last sync and your own approval queue.
How it installs
Create the widget in the Common Ninja editor, connect your Google Business Profile, approve the reviews, then add a Code block to your Squarespace page and paste the embed snippet. Code blocks are available on every current Squarespace plan, so no Core plan upgrade is needed for this one.
Related guide: Elfsight for Squarespace: which widgets are worth it and Best Squarespace plugins in 2026.
- Pulls real reviews from your Google Business Profile
- Slider, grid, list and badge layouts
- Manual approval, star rating and keyword filters
- Pre-built skins plus custom CSS
- One-line embed in a Squarespace Code block
Full specifications
Specifications
Slider, grid, list and badge layouts
Manual approval, star rating and keyword filters
Pre-built skins plus custom css
One-line embed in a squarespace code block
Trades, clinics, salons and restaurants
Consultants and agencies showing client feedback
Designers wanting a consistent reviews block across client sites
Adds a third-party script to each page it sits on
Only shows google reviews, not facebook, yelp or trustpilot
Needs an active google business profile with existing reviews